Solutions / Law Firms
The case starts
with a search.
Someone hurt in a crash, arrested, or facing a divorce searches for help in their city, then reads carefully. The engine keeps your firm visible for the practice areas you want, with copy your firm signs off on.
Your market
High value, high scrutiny.
Legal searches are local and specific: “car accident lawyer”, “DUI attorney”, “divorce lawyer”, always with a city. Each practice area is its own market with its own competitors, and a single “practice areas” page can’t win them all.
Legal marketing is also regulated. State bar rules govern things like testimonials, claims of specialization, comparisons with other lawyers, and required disclaimers, and they differ from state to state. Copy that would be fine for a plumber can be a problem for a firm.
How the engine plays a legal market
Practice by practice. Claim by claim.
A page per practice area you want to grow, in the markets you serve, written when your data shows demand and explaining the process clients face.
Drafts avoid “best” and “specialist” claims and promised outcomes, and nothing publishes until an attorney at your firm approves it.
Review replies drafted to thank people without discussing their matter, and posted only with your approval.
Every call tracked and scored, so cost per lead reflects real potential clients by practice area, not solicitors and wrong numbers.
The first month
What the log usually shows on a law firm account.
Common early findings: several practice areas sharing one page; attorney bios disconnected from the practice pages they support; office details that differ between the site, the profile and directories; and AI answers that name other firms for practice areas you handle.
Each finding arrives with its reason and evidence. Your firm approves what fits. Nothing publishes without your yes.
Proof from the playbook
Built from work that already won.
From Red Palm’s full-service agency work — the engine runs the same strategy.
Results are from Red Palm’s full-service agency clients; the engine runs the same strategy. Your results depend on your market, your reviews, and how fast you answer the phone.
Straight answers
Asked by people like you. Answered straight.
Does the engine know our state bar’s advertising rules?
It writes conservatively by default, avoiding superlatives, specialization claims and promised outcomes, but rules differ by state, and your firm remains responsible for its advertising. That’s why nothing publishes until an attorney approves it.
Can it write about recent case results?
Only from information your firm provides and approves, and only if your rules allow it, with any required disclaimers. The engine never invents results or figures.
We practice in several cities. How does that work?
Each office location is its own market and its own engine. Within a location’s market, pages are built for the areas you genuinely serve, not one copy per town.
What does it cost for a law firm?
Starting at $499/mo per location, month to month, cancel from your dashboard.
Green light. The race is on.
First snapshot the same day you sign up — actions in your decision log within 72 hours, your first report that Friday.
starting at $499/mo · month to month · cancel from your dashboard