Product / Leads, Reports & ROI
Measured in calls,
not clicks.
Rankings are a means. The engine measures what pays: real leads, what each one costs, and what the work has been worth — stated honestly enough to show your accountant.
Lead tracking that holds up
A lead is a real one.
Rankings are a means. The engine measures what pays — and refuses to count what doesn’t.
Every call goes through a tracking number and gets scored. Spam, wrong numbers, and vendors trying to sell you something don’t count.
Forms and tracked links count when a real person submits — so the number you see is the number you could have sold to.
Your monthly price divided by real leads. When your report says what a lead costs, that’s a number you can run a business on.
Maps, organic, AI answers — you see where the calls come from, so the engine (and you) know what’s working.
The phone, watched
It notices before you do.
Three detectors run on the phone itself — and like every rule in the engine, they state both numbers and never claim a cause they can’t see.
A material share of calls reaching nobody, over real volume — the most expensive problem a local business can have, and the easiest to miss.
Materially fewer calls than the window before — flagged with both numbers, whatever the reason turns out to be.
Calls from search falling and search’s share of the phone falling with them — the slide a monthly glance never catches.
The Friday report
A report your accountant would respect.
Plain language. Generated overnight, in your inbox Friday. Your logo on the PDF, if you’re an agency.
The problems and opportunities the week surfaced — “found 47 problems” is a sentence, not a dashboard.
The actions taken, each one traceable to a decision you made — “your team fixed 31.”
Rankings, calls, cost per lead — and what feeds next week’s plan.
Green light. The race is on.
First snapshot the same day you sign up — actions in your decision log within 72 hours, your first report that Friday.
starting at $499/mo · month to month · cancel from your dashboard