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Learn the race before you run it.
How local search and AI answers actually work, written straight. Useful whether or not you ever buy anything from us.
Guides
Start here.
Local SEO Guide
The map pack, your Business Profile, reviews, service pages, and how to measure it all in calls. About 15 minutes.
Read the guide →AI Search (GEO) Guide
How to show up, accurately, in ChatGPT, Gemini and AI Overviews, and what to do when they get you wrong. About 14 minutes.
Read the guide →From the blog
Field notes from the race.
When an AI assistant gets your business hours wrong
A customer asks ChatGPT or Gemini if you're open, and it says no. You can't edit the answer, but you can fix what it's reading. A step-by-step field guide.
Read the post →Two pages, one search: how self-competition quietly costs local businesses calls
Years of adding pages often leave a local site competing with itself. Here's how to spot it in Search Console, why it hurts, and when merging beats writing something new.
Read the post →Why your Google Maps ranking changes from one street to the next
You rank third from your shop and nowhere two miles away. That isn't a glitch; it's how local search works. Here's what it means for how you measure and what you can change.
Read the post →Straight answers
Questions, documents, people.
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