Turn trust into
booked work.

A homeowner will try their luck with a cheap lawn service. They will not gamble on electricity. Before the call, they screen: is this company licensed, are the reviews real and recent, do the photos look like actual jobs, does anything about them feel off. Electrical is a trust purchase, and the screen happens on your Google profile and in AI answers before your website ever loads.

That screen is winnable, because most electrical contractors neglect it: profiles with three categories where ten apply, review pages gathering dust, no photos since the truck was new. Meanwhile the work itself is shifting under the trade — panel upgrades, EV charger installs, whole-home surge protection are searched more every year, and most shops have no page competing for any of them.

The quiet killer is the wrong answer: an AI assistant telling a homeowner you don’t do residential service calls, or quoting a service area two towns short. You never see that conversation. You just don’t get the call.

The first snapshot maps your services against your pages and your pages against your market. The usual early findings on an electrical account: high-value services — panel work, EV installs — with no page competing; a profile claiming a fraction of what you actually do; reviews full of trust signals no page ever uses; and internal links that never pass authority to the pages that book the profitable jobs.

Every finding arrives with its reason and evidence, and nothing touches your site without your yes. By the first Friday you’ll see the shape of it in plain language — what was found, what you approved, what moved — and the engine keeps reading your market daily while you’re in an attic somewhere, not quarterly from a conference room.