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Field notes from the race.
What we learn running local campaigns: what moved calls, what didn’t, and the decisions behind both. Straight, specific, and measured in leads.
When an AI assistant gets your business hours wrong
A customer asks ChatGPT or Gemini if you're open, and it says no. You can't edit the answer, but you can fix what it's reading. A step-by-step field guide.
Read the post →Two pages, one search: how self-competition quietly costs local businesses calls
Years of adding pages often leave a local site competing with itself. Here's how to spot it in Search Console, why it hurts, and when merging beats writing something new.
Read the post →Why your Google Maps ranking changes from one street to the next
You rank third from your shop and nowhere two miles away. That isn't a glitch; it's how local search works. Here's what it means for how you measure and what you can change.
Read the post →Start with the guides
Green light. The race is on.
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